Welcome to Authenticity Week
Are you the real deal?
It turns out that many Brits aren’t. We recently surveyed 1,000 Brits and found out that one third own a fake designer item, so we decided to do our part to raise awareness of the true costs of buying fake by launching National Authenticity Week. We believe that buying real is worth the investment, and have put together, with our friends at Catwalk Queen, this handy authentic buying guide.
Our goal in launching National Authenticity Week is to encourage everyone to take a second look at what they are buying and where they are buying it – make sure you are getting the real thing. We’re proud to be supported in the effort by Catwalk Queen, The Bag Lady, Vauxhall Fashion Scout, LeJu Designs, Forward PR, and OpSec Security.
All week we will be bringing you fun stuff and useful information, so check back early and often. See how quickly you can spot the fake in our koodos authenticity game; discover how fellow Brits feel about counterfeiting from our recent survey, and hear from experts in the industry on what we can do to stop it. Even the Sex and the City girls get in on the act – test your trivia knowledge and enter to win free tickets. We’d love to hear from you. Have you ever purchased a fake designer item?
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