Last week was an important one for the koodos team as it marked our first-ever national Authenticity Week. We set out to arm our customers with knowledge to help them in the fight against fakes, and were over-whelmed by the support and interest the week attracted.

With the help of our friends at Catwalk Queen, The Bag Lady, Vauxhall Fashion Scout, Leju Designs, Forward PR and OpSec Security we brought you informative posts on everything from How to spot a fake, to which celebrities have been caught out in fakes, to the true cost of your designer purchase with an insight into the child labour involved in the illegal trade.

What is more, we saw great success with both our Authenticity game and our Sex and the City competition.

The media showed their support with regional radio stations interviewing Gabrielle and Amanda, two of our authenticity gurus, and excitingly, there maybe some T.V coverage soon with ITV’s Loose Women picking up on the story.

So with Authenticity week at koodos having been a resounding success, we can’t wait to do it again next year.

And just before we let you off, here’s a little test for you… Can you tell the real Chloe from the fake? Go on, after all our training, we know you can!

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Tags: authentic, child labour, chloe, competition, counterfeit, fake goods, Organized crime, sex and the city, United Kingdom

This entry was posted on Monday, May 19th, 2008 at 10:59 am and is filed under Fashion and celeb. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.