Why pay full price when you can look stylish on a budget? That's the bargainista code. And if you shop in London, it's about to get a whole lot easier to uncover those frugal fashion finds.
We've trawled London's streets from North Finchley to Putney to uncover the best fashion bargains available in the capital. From vintage stores offering pretty dresses for just £10 to sample sales that sell next season's designer styles at 50 per cent off, we've tracked them down. We've also found the best swap shops where you can pick up a mint condition party dress for the Christmas season while offering your own unwanted purchases up for sale - so you could even make a profit on the transaction.
But we're not satisfied. We want your help in uncovering yet more bargains. Do you have a favourite store that's not listed? A little-known vintage shop, market stall or designer factory outlet that you're prepared to share? Then let us know - and let's get bargain hunting.
Who says vintage can't be sexy? Also modern secondhand designerwear with attitude.
Every vintage item you could possibly imagine at great prices.
Lovingy edited, beautiful vintage finds from the Twenties onwards.
Mint condition designer gear coupled with outstanding customer service.
Now in its 21st year, still famous for bargains from leading designer lines and the Nicole Farhi sale.
30% off timeless stylish menswear.
Lovely French staff and great European diffusion lines over five floors.
Tucked away swap shop below a hairdresser with top labels at great prices.
Quirky high fashion styles without the tourist crowds and junk.
Cherry picked secondhand styles from leading designers.
Sample sales - take place in various London locations. These sales are possibly the best way to get your hands on top designer clothing for bargain prices. You may, however, have to fight for mirror space or even a garment, as with some of the smaller ones there is only one of each.
There are some great regular 'sample' sales held at the Truman Brewery, in Shoreditch, or the Designer Warehouse, in Islington, which is more end of line than sample so has good supplies. Have a look at their websites for calendars of events:
Others, unfortunately, only happen seasonally twice a year, for example Stella McCartney or Ted Baker. Therefore, to find these events you have to keep your eyes peeled. We recommend checking our site; we will list regular sales and review the locations.
Plus the following websites all write a month to month sample sale guide.
Perhaps as a result of their central location, these vintage stores have a high street feel. They are cleaner and smaller than other retro shops, in London. Plus, unlike the umber trendy Shoreditch anyone can shop in them and feel comfortable and the best thing is that they are not more expensive. Then again, if you are a real vintage lover you will probably like Shoreditch more.
Oxford Street is mainly crammed with people and the standard high street shops. Off Caranaby Street, however, there is Kingly Court, a nice and relatively peaceful shopping complex filled with vintage goods, but they are uninspired and overpriced, you're better off going to Beyond Retro on Marshall Street. If you're looking for menswear don't forget the Paul Smith sale shop.
These shops are not worth the walk from the tube station. They are run down, badly organised and smell.
Lower Marsh is a market road. It has a great vibe, filled with ethnic food stalls and is a fun place to stroll down. There are a couple of surprisingly good shops, but it is not worth going out of your way to get there.
Camden is an angst teenager's idea of heaven. It was established as a crafts market, in 1974, now it's well known for its alternative scene. The recent increase in popularity means the market has been renovated, leading the range of goods and visitors to expand drastically. It has, however, kept the way it was laid out and key architectural features. This is a bonus as it is still an interesting place to visit, yet with the rise in shoppers and stalls the whole place feels like a hectic maze. While hunting for the vintage shops you may stumble on a couple of good buys, for instance leather jackets for £10, then again you are more likely to come across tourist tat.
It may commonly conjure images of expensive stores, but the well-to-do Hampstead surprisingly has one of the best bargain stores, Designs on Her.
Islington boasts two very good swap shops, a decent vintage store and a Clarks factory outlet, as well as being home to one of London's longest established designer warehouse sales. There's quite a lot of variety - start out at Angel then head north along Upper Street to Holloway Road.
Unfortunately the further South you go, the more dilapidated secondhand and vintage shops tend to get... You will find less designer items but there are some fantastic deals on second hand high street brands in good condition. You also tend to find offbeat one of a kind shops such as 331, which solely stocks leather goods and Hawaiian shirts.
Shops and markets in Battersea are quite spread out and as the area is relatively hard to access anyway, it is probably best only to visit if you have other things bring you into the neighbourhood. Having said that, Anita's market is worth a visit on a Sunday as it is jam packed with stalls selling clothing, textiles and accessories.
Greenwich is a fantastic area. It is buzzing and the shopping is fantastic. It's also a great place to eat out so pick a gorgeous day and go check out The Observatory!
Shoreditch, the home of the young and trendy, is full of cheap up-to-date bars and cafes, giving it
a buzzing atmosphere. Most importantly it has many fun and stylish vintage stores.
On Thursday, Friday and Sunday Shoreditch hosts Spitafields Market, which Timeout has recently
labelled 'the new Portobello' and we feel is currently the best fashion market in London. Thus
Shoreditch is a great area to shop in and simply hang out.
Yet most of the vintage shops feel very similar; the majority have generic atmospheres and stock.
There are, however, a couple of stores that shone out from the imitative bunch. Plus, the merchandise
is relatively well laid out compared to other London vintage stores.
Hackney is an exciting flourishing place, with organic cafes and trendy bars popping up everywhere. Sadly the shops have not quite caught on yet; the high street is full of run down pound shops. Furthermore, there are no tube stops nearby. The clearance stores are not worth the trek, but Broadway market is definitely a great place to spend Saturday morning.
Unfortunately, because its reputation precedes it, this is a very busy area, particularly on
Saturdays when Portobello Market is in full swing. However, if you have a couple of hours and
do not mind weaving your way down to Westbourne Grove, you will find vintage clothing stores
and zany little boutiques aplenty. Some of the better known of them are a little over-priced
so it's advisable to take in as much of what is on offer as possible before buying.
Richmond is a beautiful area of London but take note that prices are quite lofty though the garments themselves are great.
There are quite a few vintage and secondhand shops snaking up from the New Kings Road by Putney Bridge into Fulham. Though most are relatively small, you will find designer labels aplenty and all at reduced prices. That's 'reduced' and not 'bargain'. Though garments are in excellent condition and relatively young if secondhand, they are anywhere between 30 to 50 per cent off which is still quite pricey.
The secondhand and vintage shops in this area are extremely upmarket. You will undoubtedly find some of the most stylish designer brands across clothing and accessories -but at a high price. Most of these stores will not accept anything older than the past collection and will only accept items that are in near-perfect condition. Vintage clothing is only carried if it's iconic of a particular era. All of this combines to make secondhand shopping in this area a costly experience and a bargainsita's money is better spent elsewhere.