Who would have thought little Emma Watson aka wizard boff Hermione Granger could cast her spell so spectacularly upon fashion powerhouse Chanel.

If current rumours are true, Miss Watson is set to enchant a two year contract, worth £3 million, out of Chanel. Good work! A lucrative move that will see Emma not only replace a naked Keira Knightley as the face of Coco Mademoiselle perfume, but ensure her seamless transition from child ‘Potter’ stardom to fully grown glam puss. Both quite impressive feats if I do say so myself.

It seems that Chanel have had their eye on the young actress for some time, having dressed her for numerous red carpet events around the world, prepping both the actress and the public for the collaboration.

And from what we can see, Emma Watson is proving time after time to shine in the labels designs. We look forward to seeing the new campaign, when Miss Knightley’s comes to an end this year, the question is will Emma pose with the bowler hat too?