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Ben Sherman – ‘Mod God’ to ‘King of Carnaby’
Born Arthur Ben Sugarman, the Ben Sherman brand could’ve been an entirely different story. After legally changing his name and gaining extensive knowledge of the clothing business from Father in Law no.3, Ben Sherman infamous ‘button down collar’ first hit the high street in 1963.
Having almost single-handedly dressed the swinging 60’s, Ben Sherman’s smart, street style appealed to the Mods, whilst an enviable, free loving attitude attracted the hip crowd of London; With insatiable demand it wasn’t long before Ben Sherman was being toted as the ‘King of Carnaby Street’.
Ben Sherman at koodos
For over 40 years Ben Sherman has been dressing the hip and trendy in smart, instantly recognisable casual wear. With trademark pleated back, loop and button down collar, Ben Sherman shirts are still at the forefront of design and style.
Get incredible savings on Ben Sherman designer shirts at koodos, with over 60% off selected items there really is no reason to shop anywhere else.