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Made in Heaven – designer jeans, or should that be genes

Made in Heaven or MiH as all the cool kids about town know them as, are a British fashion icon. Established in achingly trendy 1969, this designer jeans brand took female fashion forward in leaps and bounds. Some even say Made in Heaven revolutionised the concept of women’s denim.

Made in Heaven was born of the imagination of Tony O’Gorman, only to be championed by denim don Tony Lonsdale, of ‘Jean Machine’ fame and subsequently modelled by Chekkie Lonsdale, Tony’s wife. Establishing its base on the fashionable Kings road in the Royal Borough of Chelsea, Made in Heaven hit the UK fashion market at the turn of the decade to a resounding success. Today, Made in Heaven has taken on a family feel with Tony Lonsdale’s daughter Chloe taking the reins of the infamous denim range, reiterating the fact that designer fashion and more importantly jeans are most certainly in this family’s genes.

Made in Heaven – So good, not to have them is simply sacrilegious

Made in Heaven jeans are a cut above your average designer jeans brand. Cool, collected and heaped in fashion heritage, Made in Heaven is a brand you certainly want to own. With the concept of designing smart, ultra fashionable, flattering jeans, Made in Heaven has created jeans which have adorned the behinds of superstars including Farrah Fawcett, Lee Majors and more recently, Kate Moss.

Made in Heaven has reinvented its tried and tested denim designs allowing you to choose from styles poignantly named after some of the most iconic cities in the world; Rome, London, Paris, Oslo and Marrakech for example – These jeans truly feel like you are wearing a denim thoroughbred.

Made in Heaven jeans are something to be proud of, subtle in their design, with delicate dove detailing on the back pocket, signifying their designer status – Made in Heaven jeans need little else to attract attention, for they get that all on their own.


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