User-agent: *
Disallow: /shop/
Disallow: /content/

User-agent: Googlebot
Disallow: /shop/$
Disallow: /shop$
Disallow: /content/

User-agent: msnbot
Disallow: /shop/$
Disallow: /shop$
Disallow: /content/

User-agent: Slurp
Disallow: /shop/$
Disallow: /shop$
Disallow: /content/